Oomph! is an environmentally aware stationery line sourced from sustainable materials and produced through sustainable practices. With an increased urgency to alter the way in which we live, Oomph! encourages the consumer to consider their current lifestyles in order to become actively aware of their personal impact on the environment. All Oomph! products feature patterns that have been hand made using objects found around the home that may have otherwise been sent to landfill.
The featured works are apart of a brand refresh for the Penrith Regional Gallery and Lewers Bequest. The gallery is an inviting, organic and comforting place to visit, and all brand materials reflect this easy going nature. Conducted as a team, the brand refresh successfully reinvigorates, reinspires and rediscovers the treasure that is Penrith Regional Gallery.
I was responsible for all illustrative materials involved within the refresh. The postcards featured were created for promotional purposes and serve as an original and inventive addition to the branding. In utilizing the colour scheme inspired by Margo Lewers original works, they add a new dimension to the versatility of the photography dominant elements featured within the branding and successfully paid homage to the history of the gallery.
Western Sydney U Grad Show
The Bachelor of Design (Visual Communciation) Graduation Exhibition at Western Sydney University featured a diverse showcase of the graduating class’ major projects. As a team, students successfully built a brand that involved the design and production of both print and digital collateral in order to promote and celebrate the launch of the event. Grad Show was inspired by student's unsatisfied appetite for more experiences and opportunities as young designers. I was responsible for illustrative deliverables, social media collateral and curation and also worked with other members of a team to produce print deliverables for the event.
Created as part of a team Contour is a visual and written narrative exploration of the themes and ideals conveyed in Mary Shelley’s Frankenstein. As an art director I was responsible for managing the project as a whole. I was also required to produce my own visual and written piece. I hand made 22 quotes from Frankenstein to accompany these pieces. Contour can be viewed online here:
Design What Is It Good For?
Design, What Is It Good For? Is an international poster design competition and exhibition. Titled Clarity the work was exhibited in both London and Melbourne winning the 'Highly Commended' title. The work was accompanied by the following manifesto.
"In contemporary society individuals are exposed to a wide range of visual information everyday which often can overload ones capacity to differentiate between similar ideas. Effective design is the key to presenting relevant information effectively, with effective design concepts can be used to inspire the audience to realise new innovations and to realise fresh concepts. Quality design allows everyday tasks to be completed quickly and efficiently without confusion. A real world example of differentiating between sugar and salt is a situation whereby effective design is required to avoid confusion between the two similar products. Effective design improves the everyday individual’s life by allowing the swift completion of tasks that would potentially take much longer without the improvements made by designers of the past, making completing everyday tasks a piece of cake."